Google made big changes to the ways their search results rank, in the name of providing more relevant search results for it’s users, according to their official blog, this change impacts 11.8% organic search results, in another word, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, some of the keywords even ranked better than before, it becomes clear that linking campaign the old way is the thing of past, probably due to links crammed sites being downgraded by google.
So what exactly is linking campaign the old way? There are a lot of SEO company out there are doing this, they put your links on websites which only exist for holding links, these websites will only be updated when new links are being added, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, all the links on those websites will have the same fate.
Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, tire chains, of course with old way of link building, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Something opposite happened to this keyword, chain pullers, most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, kaiya eve pettiskirts , in the beginning I just post to it casually, lately I added nice stuff left and right, now it can even rank the highly competitive keywords. As far as SEO concerned, quality article marketing is much better than plain link building. Say you’re building your own bogging network, something like tie down straps, then it will be easier to do article marketing.
At the end of day all you need to do is to create quality content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Whatever you do, you will need persistence and patience, long term strategy is required to improve anything of significance, i.e., selling online or improve your search rankings, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, for instance, Turnbuckle , good writing, interesting content, indexed and cached, this article is a good example of article marketing.
By the way, we have hot social media now, no one can afford to not using them. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s simple and elegant, no one should miss this tool out.